PAY PER CLICK CAMPAIGNS (PPC)

Pay-Per-Click marketing (PPC) is a unique form of advertising that allows you to purchase top placement on the search engines for specific keyword phrases, at a "per click" cost. (Cost Per Click or CPC )

PPC search engine placement is the only guaranteed way to get # 1 on most search engines. Anyone can be #1 providing they have the budget and are willing to spend what it takes to stay #1.

These results can be seen immediately and will bring targeted traffic within days.

But you have to be careful; we have seen clients spend over $ 500 a day.

There are many forms of cost per click advertising. Most commonly it takes the form of an auction, with different web sites bidding against one another for specific keyword phrases.

The minimum bid is usually $ 30 and can go as high as several dollars per click. If your core group keywords are in a highly competitive arena such as web design or search engine optimization it can add up fast.

You set your monthly spending budget, Our PPC specialists will professionally manage your pay per click campaign including keyword research, writing ad copy, managing bids, tracking return on investment, and reporting results. At Riva Logic, we have experience in establishing and maintaining effective cost per click campaigns on all of the major engines.

What Are The Most Popular Pay Per Click Engines?

There are many cost per click engines operating on the Internet. The three largest cost per click engines are Overture Looksmart and Google AdWords

Overture

More than 80% of Internet users are reached by an Overture campaign. Overture search results can be seen on Yahoo!, MSN, Lycos, AltaVista, Netscape, Infospace, and dozens of other major search engines.

Overture has an automated bidding system that ensures a bidder that they will never have to pay more than necessary for the placement they want. While this utility is extremely useful, it still requires tedious labor to monitor the bids and the placement. Our client's Overture campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.

Google AdWords

More than 200 million times a day, people use Google and its partner sites to find what they're looking for. A Google AdWords CPC campaign will reach all of the major search engines that are not covered by Overture. These include Google, Froogle, (Google's new search engine) AOL, Ask Jeeves, Netscape and Excite.

Your ad is ranked on the search results and content pages based on a combination of its maximum cost-per-click (CPC) and clickthrough rate (CTR). The higher your CPC or CTR, the higher your ad's position. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position, as you would be in a ranking system based solely on price.

Both popularity and cost are taken into account.

Our client's AdWords campaigns are constantly monitored by our PPC specialists t to ensure that the campaigns are always cost-efficient.

Looksmart

LookSmart serves 1.5 billion searches per month across a network of top portals, search engines and ISPs including Microsoft's MSN, About.com, Road Runner, Cox Interactive Media, InfoSpace, CNET and search services such as Inktomi.


Contact our Search Engine marketing department and one of our specialists will give you an analysis of your Web market and which cost per click engines could be the key to driving increased, targeted traffic to your Web site.